A record, not a verdict
Not everything you build will land.
Building is not the hard part anymore. Being found is. FAILED AT is where builders put the products, sites and experiments that went nowhere — on the record, in public, without the fake metrics.
List my failureEveryone has a list.
The biggest companies in the world shipped things that didn’t land. They kept building. So can you.
Fire Phone
2014 — 2015Threads (2019)
2019 — 2021Google+
2011 — 2019Vine
2013 — 2017Google Glass
2013 — 2015One card. Every attempt.
List my failureF!FAILED AT
failedat.com/@yournameI shipped 05
that didn’t land.
that didn’t land.
But that’s not the end of the story.know more
FAILED AT
Not everything you build will land. It still deserves a record.
FAILED AT is a public portfolio for products, websites, and experiments that did not work out. No fake metrics. No shame. Just the work you put into the world.